Medellín will host the technological innovation center of the world’s largest cement company LafargeHolcim, which will be located in the Ruta N Innovation District. The multinational Swiss company expects to invest more than 10 million dollars and generate close to 1,000 jobs in the medium term.
LafargeHolcim, the world’s largest cement company, has created a technology support center in Medellin to unite all of its operations on the continent.
Since 2013, LafargeHolcim has a Shared Services Center located in Ruta N, from which it supports its operations in North America and Latin America with more than 400 employees.
“We will have the Americas Digital Center Information Technology in Medellin. This technological leadership site will generate in the first stage 250 jobs and in the final stage more than 1,000. This is the path for a Software Valley in this Fourth Industrial Revolution,” said Mayor of Medellín Daniel Quintero Calle
Medellín is taking a leap into the future thanks to a strategy called “Software Valley” that seeks to develop a modernized economy through software and information technologies by taking advantage of opportunities to make the city the Latin American capital of the Fourth Industrial Revolution.
This achievement is thanks to the articulated work between Medellín Mayor’s, Ruta N, Procolombia, Governor´s Office of Antioquia and the Agency of Cooperation and Investment of Medellín – ACI to promote technological development, innovation and quality of life in the region.
LafargeHolcim is a Swiss multinational building materials company. It is present in more than 80 countries and employs more than 80,000 people. Its operation is divided into four segments: cement, aggregates, and ready-mix concrete, and it is currently the largest cement company in the world.
* Photo: From left to right: Carlos Moreno, Latam Regional CFO of LafargeHolcim, Jochen Werling, Group CIO LafargeHolcim, Anibal Gaviria Correa, Governor of Antioquia, Daniel Quintero Calle, Mayor of Medellin and Alejandro Carballido Americas Digital Center Head LafargeHolcim.
On December 9th, the Financial Times announced the winning agencies of the fDi Strategy Awards 2019, an online database that tracks investment in all sectors and countries. After analyzing 56 Investment Promotion Agencies – IPA- in 38 categories, the work of the Agency for Cooperation and Investment of Medellín and the Metropolitan Area – ACI Medellín was exalted in the category of Specialties in the 4.0 and creative industries
“Creative industries are one of the priority sectors in Medellin’s new economic development policy, representing 1.5% of Antioquia’s GDP in 2017. Medellin’s creative sector consists of more than 1,690 companies and most of them are micro and small companies involved in activities related to music, television, design, photography, jewelry, theater, cinema, radio, and plastic arts. In addition, Medellín is the only city in Colombia with a film commission, and offers 15% additional incentives to those offered by the national government.”
“In recent years, Antioquia’s industry 4.0 sector has increased by 50%, making it the second region with new software registrations in the country and home to 14% of all IT companies in Colombia.”
“The fact that Financial Times highlights the efforts made by the city to position itself as a development pole in creative industries and 4.0 fills ACI Medellín with pride because it demonstrates that by articulating the business ecosystem and institutionality, we can generate trust amongst investors and consequently development for the territory,”said Catalina Restrepo Carvajal, executive director of the ACI Medellín.
Medellín today is a world leader in innovation. We have taken unprecedented steps in the region and, consequently, the world looks towards these mountains that decorate a city which is beating with the new, the different, the transformation,
to the constant improvement of the quality of life of its inhabitants. A city that delivers value with disruptive and dynamic projects in favor of development and competitiveness.
The Latin American region needed to have a technological epicenter surrounded by an adequate ecosystem which was prepared to host the fifth Centre for the Fourth Industrial Revolution (C4IR). This Center will join the others located in San Francisco, Tokyo, Beijing and Mumbai to lead the role and serve as a space for the design, testing and refinement of policy and regulatory frameworks for the new 4.0 technologies. In turn, this will positively impact all economic sectors, taking advantage of the potential of millions of people interconnected through mobile devices now having storage, processing and access to unlimited knowledge capacities.
Thus, the World Economic Forum chose Medellín for this important challenge of hosting the C4IR because it is recognized as one of the most innovative cities in Latin America, backed by a strong industrial, educational and entrepreneurial fabric that, thanks to the institutionality of the Committee University Enterprise Government (CUEE, for its acronym in Spanish), Ruta N and Sapiencia, has achieved the goal of transforming traditional economies into knowledge-based economies.
At present, the capital of Antioquia is home to 6 of the 10 Colombian companies with the highest market value and, in digital matters, more than 37 communities exclusively based on 4.0 technologies, coexist and cooperate in the city, such as Blockchain, Internet of Things, Artificial Intelligence, Robotics and Smart Cities.
According to the IT Observatory 2017, up to that year the tech sector in Antioquia had generated 14,237 new jobs, 74% of them in the Metropolitan Area of the Aburrá Valley. Medellín has a tech sector made up of 2,013 companies, 48% of them software developers. These are notable figures as a result of public and private partnerships, aimed at the same goal: sustained and competitive development.
Likewise, the educational sector, as a catalyst for development and the main generator of human talent, has managed to consolidate, locally, with the presence of 37 of the 50 institutions of higher education in the department, four of them included in Latam’s top 100. Foreign companies located in the city recognize in Medellín a conducive environment in the search for qualified talent tailored at 4.0 technologies, a valued and well-paid benefit with high-quality jobs.
As an articulating entity, ACI Medellín will continue to focus its efforts towards the attraction of capital and national and foreign cooperation. The Agency will further serve as a bridge to accelerate company landing and market opening processes with the intention that these actors boost our economy. Additionally, they shall also find in Medellín a profitable environment, well trained and adapted to global trends in technologies eager for public policies, a city that will accompany and advise other cities of Colombia and neighboring countries, so that together we achieve a favorable implementation of the new industrial revolution that is already a reality.
Thinking about a Medellín 4.0 is a huge challenge for our city. It makes us reflect on how to make technology an inclusive space that will help us close social gaps and generate development opportunities for the city, for the country and for the entire region.
We must all remember that Medellín did not develop at the same time as the first three industrial revolutions were happening. These took a little longer to reach Colombia.
But then, how can the country, and especially Medellín, now be selected to host a Centre for the Fourth Industrial Revolution? And how does Colombia share this challenge with countries such as the United States, Japan, China and India?
Getting here has not been easy. The journey has been challenging. We have faced the changes, difficulties and needs of a city that, historically, was growing rapidly in its population, but that saw the hope of progress as a dream frustrated by violence and lack of opportunities. Those difficult times that Medellín went through have made us what we are today: a resilient city that sees innovation as the engine for social change and wants to share its good practices with the world.
The United States, Japan, China, India, United Arab Emirates, Israel and Colombia are part of the Centres for the Fourth Industrial Revolution Global Network.
The greatness of Medellín can be found in overcoming obstacles and how it has managed to turn them into opportunities, using tools such as creativity, co-creation and the articulated work of the government, industry and academia sectors. We call this innovation and our task is to put it at the service of our citizens.
We do not have a magic recipe for change, but we are aware that our transformation has guided us on the right path. Some years ago, Medellín decided to increase its investment in activities based on science, technology and innovation: we went from investing 0.7% of the Gross Domestic Product (GDP) in 2015 to 2.27% in 2018, becoming the city of Colombia having the highest investment in these activities. Thanks to this, today Medellín is in the eye of the world and has gained international recognition from the World Economic Forum (WEF), organization we have been working with, as a team, for several years.
Having received the WEF’s acceptance as a partner, from Medellín, to promote the development and appropriation of the Fourth Industrial Revolution in the region, constitutes a major vote of confidence and reinforces our commitment to the responsible use of information technologies.
We know that the benefits will be incalculable, but this is not a revolution that will be measured in square meters. Belonging to this network of centres allow us, among other things, to develop tools to manage the governance of technologies, have expert advice, make our leadership role visible, connect cutting-edge technology with local needs and make the country a more attractive destination for investment and business development.
At the Affiliate Centre for the Fourth Industrial Revolution Colombia, located in Medellín, we focus on the development of Artificial Intelligence and Machine Learning; Internet Of Things, Robotics and Smart Cities, and Blockchain and Distributed Ledger Technology.
From Medellín, where the first Centre for the Fourth Industrial Revolution in Latin America has been established, we will concentrate our work on three of the nine emerging technologies: (I) Artificial Intelligence and Machine Learning; (ii) Internet of Things, Robotics and Smart Cities, and (iii) Blockchain and Distributed Ledger Technology.
Our task will be to define the use of technology to improve government processes, close the inequality gap and contribute to the compliance on the challenges that are contemplated on the Sustainable Development Goals (SDGs) such as quality education, gender equality, access to work, the sustainability of cities and alliances to achieve objectives, among others.
Beyond a technological revolution, we need a human talent revolution, an educational and social revolution that allows us to generate quality jobs and raise awareness about such important issues as equality, common welfare and the environment. This is our opportunity to prepare for change, adapt to it and generate value for our citizens.
In terms of investment, ACI Medellín closes 2019 with an exploratory mission to China. There, we had the opportunity to present our investment attraction strategy in three cities: Shanghai, Shenzhen, and Beijín.
In the last 12 years, ACI Medellín managed 2.5 billion dollars and 245 investment projects from more than 35 countries. China is the sixth country that invested the most in the city and the fourth in the generation of international business projects in the four years.
In Shanghai and Shenzhen, the tour focused on having one-on-one meetings with companies primarily from Industry 4.0. In Beijing, the Agency and Corporation Ruta N, together with ProColombia’s Commercial Office in China, managed to organize the event Why Medellin? where 35 entrepreneurs from different economic sectors learned about the commitments and projections of the capital of Antioquia in terms of investment.
“This is the first time we travel this far. We assume this challenge because we consider China a market that we want to know and for it to knows us. Currently, large Chinese companies believe in the city to expand their businesses, such as BYD, Tuya Smart, and Huawei. These success stories allowed us to reach this scenario strong and with proposals to make investors fall in love with the city,” said Catalina Restrepo Carvajal, executive director of ACI Medellín.
By 2019, more than 180 American, Spanish, and Chinese entrepreneurs learned about Medellín’s strengths and capabilities for the installation of foreign companies.
In recent months, major companies in the retail, fashion, beauty, and mass consumption sector arrived in Medellín and the Metropolitan Area for the first time. Others expanded their network of stores and shops in the city, as part of their growth plan in Colombia and Latin America.
Medellín and the Metropolitan Area become stronger as attractive destinations for the installation of major international retail, fashion, and beauty brands.
European, Asian, and Latin American companies bet on the local market and the region’s capabilities, such as the stability of its economy and the elimination of entry barriers. International brands such as Miniso, OBoticario, H&M, Tumi, and Falabella arrived in the city, generating jobs and connecting the customers with the rest of the world.
The potential of the local market, its economic stability, and its incentives to promote investment are the main reasons for these companies to keep arriving in the city.
For instance, Falabella is one of the companies that decided to expand its network of stores in the city, after its first opening in 2007. The Chilean retail company opened its third store in Medellín in the Arkadia shopping center. With this store, Falabella responds to sustainability standards in buildings and also develops a social responsibility program called “Making School,” in which they sponsor an educational institution located in its area of influence. With this school, there are already three educational institutions supported by the company in the city and 28 in the country. The program consists of the adaptation of facilities, volunteering of its employees, and welfare activities for the community.
Falabella has 26 stores in Bogotá, Cali, Medellín, Pereira, Barranquilla, Cartagena, Villavicencio, Ibagué, Bucaramanga, and Manizales. It generates more than 4,600 direct jobs and impacts more than 29,000 children. and young people in their educational environment.
The impact of international brands boosts local employment and develops social responsibility actions with communities.
The Bilingual Job Fair 2019 will be on November 13 from noon until 8:00 pm at Plaza Mayor in Conference room A + B. Medellín will have its first free and qualified bilingual job fair with vacancy offers to fill jobs related to international audiences.
Currently, 84.6% of Medellín’s population is in working age (DANE). Therefore, the city must grant connection spaces between demand and vacancies to boost the economy and facilitate the generation of specialized employment.
This initiative led by joint work between the Colombo Americano institution and the Colombian-American Chamber of Commerce – AmCham, supported by ACI Medellín and the Secretariat of Economic Development will connect national and foreign companies with trained local talent.
The fair seeks to give people with English as a second language with access to current employment opportunities in Medellin and the Metropolitan Area for assistance, operational, and managerial positions in important local and multinational companies in different sectors.
The event has spaces for short interviews with potential candidates, to carry out sufficient interviews to fill the vacancies proposed. Also, the program will include some talks on basic topics such as making an effective resume in English and recommendations for a job interview.
People and companies interested in participating must fill out the registration form[ here ]
The Medellín Mayor’s Office developed the website Invest in Medellín to position the city and highlight business opportunities related to investment, innovation, tourism, events, and meetings of the capital of Antioquia.
In this website: www.investinmedellin.com.co national and international investors, senior business executives, entrepreneurs, event organizers, and business and meeting tourists will find suitable information to explore the strengths of Medellín in terms of investment.
Ruta N, Plaza Mayor, the Medellín Conventions and Visitors Bureau, and ACI Medellín are four decentralized entities of the Mayor’s Office, who worked together as a team to create this new website.
Some characteristics of Medellíns potential:
Medellín is the first Spanish-speaking city in the world with a Center for the Fourth Industrial Revolution linked to the network of centers of the World Economic Forum.
In 2019, Medellín ranked fourth in the American Cities of the Future ranking in the category of Foreign Direct Investment Strategy published by fDi Intelligence. It is the first Latin American city to be in the 2019 ranking.
Between 2016 and 2019, the city managed to attract more than 320 international events, whose economic benefit is estimated at around more than USD 100 million.
Between 2016 and 2019, the city received more than USD 37 million in international cooperation, a historical figure for Medellín.
Between January 2016 and October 2019, Medellín reported a direct national and foreign investment of USD 1,2 billion, which has contributed to the city’s economic, social, and industrial development.
With an initial investment of more than $ 300,000,000, Acámica consolidates its educational offer in Colombia with agile and highly certified innovative methodologies.
“We chose Medellín because we consider it a central hub of innovation and technology in Latin America. The industries and talent of the future are being developed here, and that is why it is essential to deepen in the training in software development, artificial intelligence and data science” Tomás Escobar, CEO and co-founder of Acámica said.
Acamica will open spaces for more than 1,000 students in Medellín between 2019 and 2020.
Under the collaborative economy model, which at the same time proposes an immersive learning experience in real workspaces, the first in-person courses in Full Stack Web Development, UXU I Design and Data Science will take place in the facilities of leading IT companies such as Globant.
It is a short-careers academy focused on training digital talent with an innovative methodology enhanced with its tools and a key differentiator: the association with leading companies such as Globant, IBM, Aerolab and Mercado Libre to create and certify the programs.
The Argentinian technology academy is one of the most important in Latin America and it will offer its online classes since the beginning of 2019 in Medellín. Their arrival in the city is part of a global expansion plan, which aims to train 10,000 professionals in technology in Latin America by the year 2020.
After a busy day filled with exchanges and the participation of 650 attendees in the IV International Conference of Learning Cities UNESCO 2019, several challenges became evident in the implementation of practices that benefit the entire population, especially those at a disadvantage such as at-risk youth, immigrants, the elderly, the digitally excluded population and people with disabilities.
The Medellín Manifesto is a result of the IV International Conference on Learning Cities 2019 which seeks to promote inclusion as a primary principle of learning.
Therefore, the Medellín Manifesto was adopted to overcome these challenges and work for population inclusion, and a fund was created under the multi-donor financing modality to support lifelong learning programs in cities of all continents. This strategy will be applied from 2019 to 2021 to strengthen the Network, create knowledge, and develop learning policies and instruments which allow the creation of capacities that will reach the population effectively.
The biggest challenge of the cities around the world is to define how lifelong learning policies and practices should contribute to the inclusion of the most vulnerable populations
Medellín, a success story
During the event, 10 cities received the 2019 Learning City Award in recognition of their best practices for the quality of education and the creation of lifelong learning opportunities: Aswan (Egypt), Chengdu (People’s Republic of China), Heraklion (Greece), Ibadan (Nigeria), Medellín (Colombia), Melitopol (Ukraine), Petaling Jaya (Malaysia), Santiago (Mexico), Seodaemun-gu (Republic of Korea) and Sonderborg (Denmark).
The UNESCO Institute for Lifelong Learning (UIL) and the Medellín Mayor’s Office jointly organized the conference.
Medellín is an international benchmark and its Green Corridors project earned it the C40 Bloomberg Philanthropies Award, an international award granted to seven cities for demonstrating its leadership in climate action.
This award was presented during the C40 Mayors World Summit held in Copenhagen (Denmark), between October 9 and 12.
“It is our pleasure to award these seven cities for their formidable work on reducing pollutant emissions, cleaning the air, and protecting people’s health. Their efforts will help drive more climate change actions around the world” said the Chairman of the C40 Board, special envoy of the United Nations Secretary-General for Climate Action and former mayor of New York, Michael R. Bloomberg.
The capital of Antioquia stood out of 26 finalists who presented impressive initiatives in the fight against climate change at the local level.
The C40 Bloomberg Philanthropies awarded the project in The Resilient Future We Want category.
“Medellín is committed to this change, and we greatly value your vote of confidence. This recognition reaffirms our promise to move towards the construction of a sustainable, inclusive, equitable city with opportunities for everyone,” said the mayor of Medellín, Federico Gutiérrez Zuluaga.
C40 Cities connects 94 of the world’s largest cities to undertake bold climate action and leads the way towards a healthier and more sustainable future. It represents more than 700 million citizens and a quarter of the global economy.
The mayors of the C40 cities pledge to meet the most ambitious objectives of the Paris Agreement at the local level, as well as to clean the air. The current president is the mayor of Paris, Anne Hidalgo. The three times mayor of New York, Michael R. Bloomberg, is the Chairman of the Board.
Bloomberg Philanthropies works in 480 cities in more than 120 countries around the world. The organization focuses on five key areas: arts, education, environment, government innovation, and public health.
About Green Corridors
The Green Corridors of Medellín is a project which includes the planting of trees, shrubs, palms, and covers in an environmental network that connects streams, hills, parks, and roads. It is part of the strategy A Greener Medellín for You, which consolidates an ecological system consisting of 18 road axes, 12 stream basins and the Nutibara, El Volador, and La Asomadera hills. This project estimates to reduce up to two degrees Celsius the ambient temperature, also to decrease the effect of heat islands, to capture particulate material and improve the air quality, among others.
This award contributes to the international positioning of Medellín and its best practices.
Medellín (Colombia), Sep 9 (EFE) .- Colombia was recognized as a world leader in the orange economy during a summit of creative industries held on Monday in Medellin (northwest) and in which experts addressed issues such as the intellectual property, artificial intelligence, and new media.
The first Orange Economy Summit, organized by the Advanced Leadership Foundation (ALF) together with the Presidency and the Medellín Mayor’s Office, opened its discussions with the conviction that this sector “is not something of the future, it is a reality.”
“There is no doubt, we are facing a historic moment in this country. It’s the time of the creativity-based economy,” said the president of ALF, Juan Verde, during his speech.
He says Colombia is the only country in the world that, besides designing a policy to foster the creative economy, set it as a national strategy and priority.
“It is becoming a benchmark for the world in orange economy, a role model because it makes sense to bet on dynamic and competitive sectors of the future,” said the executive.
In that sense, he highlighted the Commune 13 of Medellín with practices such as the Graffitour, a tour which tells the transformation story of a vulnerable area through painting and music.
“It is an example of how the orange economy makes sense. Sending tourists to the favelas, to the communes, to poorer neighborhoods of the city with a cultural offer,” said Verde.
On the impact of the summit, which began with 1,200 attendees and 300 Colombian leaders to be trained, he said that his model is “unique in the world” because it will train experts “capable of changing the future of Colombia and the world.”
The director of the Agency for Cooperation and Investment of Medellín (ACI), Catalina Restrepo Carvajal, said that the sector is an opportunity for the development of the city, so the entity worked for it to be carried out in the capital of Antioquia.
“The orange economy is a gateway to the economic development of Medellin, an opportunity to create new international connections that will boost employment generation and quality of life from other perspectives of creative knowledge,” he added.
In turn, the Colombian Foreign Minister, Carlos Holmes Trujillo, said that the “economies of the future” will be based on knowledge, so research and innovation should be understood as “development instruments that contribute substantially to accelerate economic growth and decrease inequity. ”
He pointed out that in Colombia the activities related to the orange economy are equivalent to 3.4% of the GDP and said that the courage of these industries has allowed an economic recovery in the challenge of the Fourth Industrial Revolution.
Finally, and with the objective that the city continues to grow in that industry, the mayor of Medellín, Federico Gutiérrez, presented “Ruta Naranja”, a creative district that will seek to strengthen the ecosystem of art and culture in the city that will join the center of innovation and technology Ruta N. EFE
The Agency for Cooperation and Investment of Medellín and the Metropolitan Area -ACI Medellín- will present in Madrid and Barcelona the advantages that Medellín has for the attraction of foreign companies. In both cities, the Executive Director, Catalina Restrepo Carvajal, will be in charge of presenting the offer of the city for new investors and business opportunities in infrastructure, competitiveness, renewable energy, industries 4.0 , creative industries, agribusiness, chemicals, and life sciences.
In September, Madrid and Barcelona will host the next Why Medellín? events. This is an opportunity to publicize the city’s strengths as a business destination.
The first meeting with the entrepreneurs will be in Madrid on Tuesday, September 17 at 9:00 am, in the Spanish Confederation of Business Organizations [CEOE in Spanish], Carlos Ferret Salat hall (Diego de León, 50-28006, Madrid). CEOE and Procolombia are key allies for the positioning of Colombia and convening Spanish entrepreneurs.
For its part, the Agency for the competitiveness of the company – ACCIÓ and Foment del Treball will provide support in Barcelona. The meeting will be on Thursday, September 19 at 9:00 am at the Renaissance Barcelona Hotel – Ametista Hall (Pau Claris, 122, 08009, Barcelona).
With this investment attraction strategy, ACI Medellín seeks to strengthen relations with Spanish businessmen and allies.
Spain is a representative country in the dynamics of foreign direct investment in the world. According to trends for this year, it is among the top 10 countries with the most investment projects in the world. Regarding investment in Colombia, Spain was in fourth place in 2018. Specifically, in Medellín, it is among the top 15 with the highest investment participation, which is why ACI Medellín seeks to strengthen relations and continue with a dynamic favorable to business between both countries.
This year, the event was held in the United States in the cities of Miami, Austin and San Francisco, and now continues in Europe.
Those entrepreneurs interested in attending these Why Medellín? in Madrid and Barcelona are welcome, it is a free event for the business public.
The multinational Accenture choose Medellín to open its new NanoLabs facilities. It will allow the city to apply technologies such as Blockchain, Internet of things and Data Analytics, which will put it on a competitive spot along with countries like China, Israel, Ireland, the United States, and the United Kingdom.
Between October and November, the company will start the operation of the NanoLabs at the Ruta N facilities, a place where they have been operating since April 2018 and from which it plans to collaborate with the Center for the Fourth Industrial Revolution. The one in Medellín will be connected to the global network, which will make the city a reference for the region.
“We are sure that as long as our city is connected to the world, works to generate technological advances, seeks to advance in the development of clean energies and increase business competitiveness, we will be able to build a better Medellín,” said mayor Federico Gutiérrez Zuluaga.
The decision of installing the NanoLabs in the city, responds to the world’s interest in Medellín’s public policies to favor the development of a technology-and-innovation-based industry as well as its support for business growth and human talent.
“Now, with the opening of the Nano Laboratory within the Center of the Fourth Industrial Revolution in Medellín, we are sure that we will be able to grow in global competitiveness,” said Accenture President Marco Ribas.
The Nano Lab is a space to inspire and guide with avant-garde innovations through new technologies and other emerging ones, also, developments in artificial intelligence, digital experiences, systems, platforms, cybersecurity, among others, will be enhanced. The laboratory will be connected with iNNpulsa Colombia to strengthen the country’s enterprises in these areas. This joins 25 Nano Labs around the world.
“The objective is to make Medellín a regional engine of innovation as part of a global network promoted by the World Economic Forum, and generate over 2,000 jobs with high added value and level of knowledge in the next five years,” the local leader said.
Foreign companies set their eyes on Medellín.
Thanks to the management of the Agency for Cooperation and Investment of Medellín and the Metropolitan Area – ACI Medellín, the city ranked fourth in attracting foreign investment in fDi Intelligence’s ranking of future American cities in the category Foreign Direct Investment Strategy.
New York, Chicago, and Montreal are the top three on the list. Medellín is the first Latin American city in the ranking. The publication highlights the privileged position for the significant investment in creative industries, infrastructure, construction, tourism, textiles, health services and industries 4.0.
The ACI Medellín spoke with Matthieu Tenenbaum, president of Renault Sofasa, about the 50 years that have elapsed since July 2nd of 1969, when the French company arrived in Colombia to found it’s assembler, today a pioneer in the region and a leader in the export market in Latin America.
In the corporate world, turning fifty is such a milestone ¿what is the balance of these years?
For Renault Sofasa it’s a great success, we’re very happy to celebrate 50 years here in Colombia. It’s many years, good years leaving a mark in the country with our vehicles, some iconic ones that stand in the heart of Colombians. We’re pleased to be both a French and Colombian company. It has been good years were we shown our capacity to overcome difficulties and go beyond. We are now market leaders also in exportation and production. It’s 50 years celebrated with very good news.
In 2018 Renault had a share of 58.6% on the electric car segment, ¿How is Renault projected on renewable energy?
Renault is a world pioneer of electric mobility since 2011 by launching one of the first vehicles of this type. In Colombia, we were also pioneers in 2014 with Twizy and Kangoo, and since last year, we have placed ZEO as the crown jewel of electric vehicles. Thanks to that we are almost at 60% participation. As we see it, the market is growing, almost doubling every year. We’ll bring more technology and more models. Being pioneers is a duty we have and we will continue to target this technology.
¿How has Renault felt the Colombian market and economy?
The trend of the economy it’s in a rebound stage, we’re better than past years. The markets have dropped since 2014 and last year it had a rise, which was good news. It’s not growing that much yet, it’s below our expectations but the economy it’s looking well, we’re working to develop an industrial strategy in Colombia because the assembly network needs quality providers with new technologies and local and foreign funding to grow all the industrial chains. We’re on a good moment, it’s needed to keep working towards the improvement of the automobile industry.
¿How does Renault Sofasa projects in 10 years?
We want sustainable leadership in the market. Our vision it’s set on the industrial leadership which means investing in the plant to be at the highest technology level and remain competitive. We also transform the country’s industry, so as leaders, it’s decisive to strengthen the industries providers. But the most important of our business is, as I call it, “being leaders of the people”. The culture at Sofasa it’s strong when it comes to taking care of our people, our most vital patrimony. We’ll keep working for their well being, enrichment and to remain market leaders.
The Coffee Cluster of Medellín and Antioquia prepares the third edition of Café Fine Experience, a space for knowledge and relationship of local and international actors in the coffee chain.
More than 300 attendees, participation of producers from the townships of Medellín and Antioquia regions and the intervention of international experts.
The cluster strategy of Medellín and Antioquia prioritizes the most outstanding activities in the region and works to generate economic development strategies in the hands of the public and private sector to promote the opening of markets, the generation of employment and the ability to integrate actors of the productive chains.
The production of this grain is one of the activities with the greatest history in the department which now takes place in Medellín and its townships, becoming the first agricultural product produced in the city. Consequently, 520 coffee growers will participate in this event, out of which, more than 60% are from San Sebastián de Palmitas and others in sectors such as La Sierra, Santo Domingo Savio, San Antonio de Prado, Santa Elena, Belén and the commune 13.
Therefore, to materialize this strategy, the cluster hosts the Coffee Fine Experience. It is a specialized space for the transfer of knowledge and relations for different actors in the coffee chain in which they can identify new foreign and local suppliers, customers, and investments.
This year, Cofee Fine Experience will be on August 28 and 29 at the El Poblado Business Center of the Medellin Chamber of Commerce for Antioquia. It will bring experts from renowned international companies in the sector who will provide local entrepreneurs with tools for innovation, sustainability, and positioning of coffee:
Daniela Nowitzki – expert trainer from Probat (Germany), a company leader in machinery for processing and roasting coffee.
Carlos Isaza – manager of the program Colombian coffee of the Solidaridad Network, an international non-profit organization with more than 45 years of experience worldwide in the development of sustainable value chains.
Floy Andrews – co-founder and CEO of Coro Coffee Room (United States). A company specialized in the collaborative roasting of coffee for businessmen and entrepreneurs in the production chain.
Nicole Pilz – sales manager for Europe of Ally Coffee (Germany). A global company dedicated to creating opportunities around coffee businesses.
Jack Huang – Taiwan Cupping Champion in 2018 and Commercial Director of Amativo China.
RWS Moravia is a Czech company devote to industries 4.0 which offers translation services adapted to the markets of each country, language localization and multilingual technology for large companies in the world. ACI Medellín received its representatives, who were interested in knowing the city as an investment destination to establish their second corporate facilities in Latin America.
After being a successful business model in Europe, China, and the United States, RWS Moravia opened a market in Latin America by arriving first in Argentina, and now explores its possibilities in Medellín.
Besides its headquarters in the Czech Republic, the company has offices in China, the West Coast of the United States, and Argentina. Also, they decided to widen up their area of influence, which is why they began a search process, looking for a city with economic stability, institutional support, a significant population, and talent in the areas of technology and languages.
“At the end, coming to Medellín was more attractive because it is a very well-connected city, it has the profiles we are looking for with skills in languages and English, but also, the ecosystem around the fourth industrial revolution. As an investor, this was an impressive reason when deciding to come here, it was one of the most important aspects for our decision,” says Katherine Berezowskyj, economic development manager of RWS Moravia.
Created in the 1990s in the Czech Republic, RWS Moravia has grown and expanded globally along with its customers, which are mainly large technology companies.
Currently, RWS Moravia is on a search for local talent of professionals with language skills and vast knowledge on technology and articulation with the actors that would help its installation in the short term. RWS Moravia expects to generate organic growth in Medellín through its performance in the city and by the hand of the supply and demand of its customers.
In 2010, Fahad Siddiqui decided to start a business model based on temporary rentals for foreign students. In a short time, this pilot project changed from leasing and buying properties to develop them.
Co-living is a shared-housing trend similar to co-working in which each tenant rents their apartment but shares common spaces such as dining rooms, gyms, and workrooms, among others.
After his success in the U.K., the CEO of Casa Campus, decided to bet on the Latin American market. So, he arrived in Argentina in 2014 and then in Chile. Nowadays, this business serves not only to foreign students, but local and young professionals who pay for a package which includes utilities (water, electricity, etc.), cable, internet, cleaning, and property management.
Based on an international expansion plan, the partner and also founder of Casa Campus is in Colombia to evaluate our country as a possible investment destination. In Medellín, his work agenda included meetings with entities from the public, private, and academic sectors.
“We are here in Medellín to meet with local partners and carry out co-living projects. The city has very interesting audiences for us: students, businessmen, and tourists. Besides, the city is very beautiful,” Siddiqui said.
Holberton, from Silicon Valley, launches its program on July 10 at 5:30 pm in the auditorium of the Museum of Modern Art.
Medellín, June 8, 2019 – Founded in 2015 by members of companies such as Docker, Apple, and LinkedIn, Holberton uses a project-based methodology and peer-to-peer learning to train people in software development in a two-year intensive program.
“Nowadays, Medellín hosts the center for the fourth industrial revolution and the cluster of digital businesses, so we set ourselves to train professionals capable of competing with any other city in the world referent in terms of technology. We believe in the potential of Colombian talent and the ability of this type of programs to boost the development of the country,” said Hernando Barreto, director of Holberton School in Colombia.
The Lumni Impact Fund, the startup Rappi, and the Torre business group are investors with 690 million pesos to finance the training of students. Also, Comfama, PSL, Socialatom Ventures and Coderise joined forces with this academy in the country.
The academy has open registrations for its term starting on September in all its offices in Colombia.
About Holberton School
With campuses in San Francisco (California), New Haven (Connecticut), Bogota, Medellín (Colombia), and soon Tunisia (Africa), Holberton trains software engineers using a disruptive teaching method based on projects and peer-to-peer learning. This academic alternative is free until the graduates find work.
The Observatory of Public Sector Innovation – OPSI of the Organization for Economic Cooperation and Development – OECD- highlighted MEData and Día Blanco, two best practices of Medellín for their innovation and inspiration in the promotion of research on open government trends.
ACI Medellín, the Administrative Department of Municipal Planning and the Secretariat of Citizen Participation of the Medellín Mayor’s Office, carried out the application of these initiatives to the OPSI platform of the OECD, thus contributing to the international positioning of Medellín and its best practices.
MEData is Medellín’s commitment to an intelligent government, which allows the opening, appropriation, and use of public data for decision-making. It is the only open government data strategy in the country which promotes and encourages the use of data by citizens, with a different approach based on their capacities and needs.
On the other hand, Día Blanco [White Day] promotes the creation of trusting bonds and legitimacy among communities. This innovative experience has mobilized more than 35,000 citizens in the last 3 years through social accountability exercises where local and community organizations inform their communities about their management and impact on local development.
OPSI is a global forum for public sector innovation that works with governments to encourage them to use new approaches and address complex societal problems through tools, connections, and training for public servants.
Colombia joined the OECD in 2018, in other words, the country earned a space to exchange best practices between member countries, among other benefits.
To learn more about these initiatives and visit the Observatory consult the following links: MEData and Día Blanco.
Medellín is fourth in the ranking of American Cities of the Future by fDi Intelligence in the category foreign direct investment strategy. fDi Intelligence is a global market intelligence service specialized in investment, promotion, and economic development, of the British magazine Financial Times.
The ranking seeks to highlight the most promising cities in terms of foreign investment based on the analysis of global market attraction data from the specialized firm fDi.
New York, Chicago, and Montreal are the top three on the list and Medellín is the first Latin American city in the ranking.
The article highlights Medellín’s privileged position due to its significant investment in creative industries, infrastructure, construction, tourism, textiles, health services and industries 4.0; also for its tax incentives as a stimulus from local government and its commitment to the development of film production, since it is the only city in Colombia with a film commission.
ACI Medellín and the Secretariat of Economic Development have undertaken an articulated work to encourage the attraction of foreign investment, the promotion of Medellín as an investment destination, and the strengthening of the capacities of the different sectors of development.
“Es un gran orgullo para Medellín. La inversión extranjera directa llega a nuestra ciudad porque hemos logrado construir confianza. Hemos tejido una relación estrecha, basada en los propósitos comunes con el sector empresarial, el académico y la ciudadanía”, destacó el Alcalde, Federico Gutiérrez Zuluaga.
El estudio resalta la labor de la Agencia de Cooperación e Inversión y el Área Metropolitana, ACI Medellín, como entidad promotora y facilitadora de la atracción de inversión extranjera directa en la ciudad, en estrecha colaboración con diferentes cámaras de comercio del país y Procolombia.
“We received this recognition as a commitment which invites us to continue strengthening the city’s articulation strategies and the actions to attract foreign investment into the city. This is reflected in the generation of qualified employment, dynamization of the different economic sectors of the city for the improvement of the economic development and quality of life of our inhabitants” Federico Gutiérrez Zuluaga, Mayor of Medellín, said.
On Monday, June 3, Ruta N and ACI Medellín will host the event Why Medellín? at WeWork’s facilities in San Francisco, United States. These spaces seek to show the strengths of the city as a destination for the investment of companies devoted to science, technology, and innovation.
It will be a good opportunity to make Medellín known as the ideal city for the installation of foreign companies.
Next Monday, June 3, Medellín will be in the spotlight of investors in the facilities of WeWork San Francisco: 600 California Street, 11th floor. This will be a unique opportunity for entrepreneurs interested in investing in the city to know the advantages Medellín offers for the installation of foreign companies.
Together with Ruta N, ACI Medellín will also carry out a networking workshop aimed to strengthen the bonds of Medellín with important technology and innovation companies.
In addition to the capabilities offered by the city for new investors, the recent opening of the Center for the Fourth Industrial Revolution will be another topic of interest to raise awareness during the realization of the event.
Entrepreneurs are welcome to attend this Why Medellin? in San Francisco, it is a free event and open to the business public. Registration at the following link: [ click ]
Casa Nua MG, a project operator specialized in the elderly, sets its first assisted living project in Medellín as the beginning of its expansion plan in the country. Casa Nua San Lucas is their first project of this kind in the city. It is located in El Poblado and will start operations in August 2019, advised by Active Living International and CES University
Casa Nua is a platform for residential projects with comprehensive solutions for the elderly, in which they will receive specialized attention and lodging. The residents will have health and recreation programs, physical activities, food, a library, education, culture, among other welfare components.
The project responds to global trends of increasing population age and the demand for solutions for an increasingly active age group with possibilities to explore new options to enjoy their adult years. In Colombia, the percentage of people over 60 years old represents 9.23% of the total population, according to data from the last census of 2018.
Medellin was chosen for its good development conditions: high levels of services for the elderly, specialized human talent, a favorable climate for their well-being and institutional support through the public policy of aging and old age, materialized in the Gerontological Plan 2017-2027 of the Medellín Mayor’s Office.
Bernardo Azuaje, a founding partner of Casa Nua, highlighted Medellín’s investment potential and its good real estate valuation, which favors infrastructure and the acquisition of services.
Acamica consolidates its educational offer in Colombia with an initial investment of more than $ 300,000,000 and agile and highly certified innovative methodologies. The Argentinian technology academy is one of the most important in Latin America and it will offer its online classes since the beginning of 2019 in Medellín.
Their arrival in the city is part of a global expansion plan, which aims to train 10,000 professionals in technology in Latin America by the year 2020. Acamica will open spaces for more than 1,000 students in Medellín between 2019 and 2020.
“We chose Medellín because we consider it a central hub of innovation and technology in Latin America. The industries and talent of the future are being developed here, and that is why it is essential to deepen in the training in software development, artificial intelligence and data science” Tomás Escobar, CEO and co-founder of Acamica said.
Under a collaborative economy model, which at the same time proposes an immersive learning experience in real workspaces, the first in-person courses in Full Stack Web Development, UXU I Design, and Data Science will take place in the facilities of leading IT companies such as Globant.
It is a short-careers academy focused on training digital talent with an innovative methodology enhanced with its own tools and a key differentiator: the association with leading companies such as Globant, IBM, Aerolab and Mercado Libre to create and certify the programs.
“We believe in the talent of Latin America, in the quality of its professionals. That is why we see in Colombia the opportunity to develop first level technology centers thus, providing world-class services. The new office in Medellín is one more step on the road towards strengthening our operation at a national level, and the consolidation of highly effective interdisciplinary teams that allow the sustained growth of Endava and the countries where we operate,” said Kumail Jetha, Regional Manager for North Latin America.
The new space is located at Tinkko Co-Working Milla de Oro, the business heart of Medellín.
This commitment to the development of the region is possible thanks to the coordination of the Endava offices in Bogotá and Medellín. This exercise has resulted in the positioning of Colombia as one of the delivery units with more possibilities of gradually increasing the work team and attracting clients that require cutting-edge solutions in digital evolution, Agile transformation, and automation.
On July 27, 2018, Endava opened its doors on the New York Stock Exchange (NYSE) under the symbol “DAVA.”
Endava’s work model has been key to the company’s sustained development since it generates solutions based on design, production, implementation and continuous work. Therefore, 89.1% of annual revenues come from clients that have been remained faithful over time. In 2014, the company received $64 million US dollars, and by 2018 the figure amounted $217.6 million US dollars, representing a growth of 36.5%.
The Agency for Cooperation and Investment of Medellín and the Metropolitan Area – ACI Medellin, supported the company through the articulation with public and private entities and local partners to positioning it and its successful settlement in the city.
Endava is a technology company with more than 18 years of experience working with some of the world’s leading finance, insurance, telecommunications, media, technology, and retail companies. By providing solutions on digital evolution, agile transformation and automation, Endava helps its clients to become more attractive, receptive and efficient, supporting them from the design process until production. It has more than 5,400 employees located in offices in North America and Western Europe and delivery centers in Romania, Moldova, Bulgaria, Serbia, Macedonia, Argentina, Uruguay, Venezuela, and Colombia.
The capital of Antioquia will become a regional platform for the development of public policies and regulations for the implementation of technologies of the Fourth Industrial Revolution. This Center for the Fourth Industrial Revolution will put Colombia at the forefront of regulatory matters. Also, it will enable the creation of quality jobs, seize international knowledge networks, and the development of new businesses.
The joint contributions between the Presidency of Colombia and the Municipality of Medellin and the allocation of more than 3 million dollars allowed the opening of this Center.
The World Economic Forum opens Latin America’s first Center for the Fourth Industrial Revolution in Medellín and the fifth in the world. This will position the city as an international benchmark in the progress towards a new model of business, economic and cultural development. Medellín was chosen for its innovative culture in science, technology and entrepreneurship, and its social and economic transformation. This initiative is achieved thanks to a partnership between the National Government and the Medellín Mayor’s Office.
The Center will begin operating in the Ruta N facilities and will focus on developing public policy frameworks to accompany Colombia and the countries of the region in the implementation of the Fourth Industrial Revolution.
“Colombia feels extremely proud about hosting one of the three centers for the Fourth Industrial Revolution which will be inaugurated in 2019,” said President Ivan Duque, after stating that our country became the first in Latin America and the first Spanish-speaking one, hosting a Center for the Fourth Industrial Revolution. He said, “This Center will have a great global and regional impact.”
He added that, indeed, Medellín will become the regional epicenter of the development of important topics such as Artificial Intelligence, the Internet of Things and the blockchain technology for encrypted security.
Likewise, he indicated that this Center will allow “developers, public agencies and the private sector to present projects which can be scaled worldwide.”
The Center Affiliated with the World Economic Forum for the Fourth Industrial Revolution Colombia will begin to work specifically on projects aimed at improving public-private capacities, defining the necessary regulatory frameworks to address issues like corruption, and generating opportunities for people through the implementation of technologies such as Blockchain, Internet of Things and Artificial Intelligence.
“Having the allied Center for the Fourth Industrial Revolution in Colombia and for Latin America in Medellín is a very important recognition. This is a city that has been increasing its investment in science, technology and innovation to transform its economic vocation, and supporting its institutional strength. For the new technologies can generate economic and social development, our purpose is for this Center to focus on a revolution not only on technology, but on talent,” said the mayor of Medellín, Federico Gutiérrez Zuluaga.
Although this Center will not be focused on the development of technologies of the Fourth Industrial Revolution, nor on technological research, it will do so in structuring regulatory frameworks supported by other the centers which can carry out this type of activities.
“Colombia is taking a step forward as a leader in the Fourth Industrial Revolution with this new Centre in Medellin. They are the first to open a Centre like this in Latin America. Emerging technologies can benefit all of society, but they must be shaped. We are looking forward to working with Centre for the Fourth Industrial Revolution Colombia to accelerate and scale what we have learned across our global network of Centres” said Murat Sonmez, Member of the Managing Board and Head of the Centre for the Fourth Industrial Revolution Network.
The global network of Centers for the Fourth Industrial Revolution brings together governments, leading companies, civil society and experts from around the world to jointly design and test innovative approaches applied to policies and governance of technological development. The network will develop, implement and replicate pilot projects focused on the human being that can be adopted by policymakers, legislators and regulatory bodies around the world.
The Agency for Cooperation and Investment of Medellín and the Metropolitan Area – ACI Medellín, will present the reasons why Medellín is an ideal destination for foreign investment to businessmen and executives interested in investing in the city. This event will take place on Tuesday, April 30 from 1:00 pm at the Capital Factory facilities, ACL Room (701 Brazos Street, Suite 1601 – Austin, TX 78701 United States); and next May 2 at the same time in Miami, Florida, at the Consulate of Colombia located in 280 Aragon Avenue, Coral Gables FL33134.
Austin, the capital of the state of Texas, stands out as one of the most enterprising cities in the United States and is home to large multinational companies.
Miami, the economic capital of Florida, headquarters important infrastructure and real estate companies.
These meetings are called Why Medellín? and have become the tools for ACI Medellín to present investors with the advantages of the city as a business destination, its investment climate, its innovation ecosystem, and its growth as a technological development hub.
Supported by entities such as Procolombia, Ruta N and Capital Factory, the meeting will show some success stories of American companies installed in Medellín: Accenture, DAPI, IBM, Team International, Astound Commerce, Owens Illinois, Stanley Black & Decker, among others.
Medellín will host the first Center for the Fourth Industrial Revolution in Latin America, joining the network of centers in San Francisco (United States), Tokyo (Japan), Beijing (China) and Mumbai (India).
Teleperformance is a worldwide leader in customer service solutions with a presence in 80 countries, serving more than 170 markets and 25 years of experience in Colombia. They are considered as one of the five largest employers in Colombia and one of the main sources of first employment.
The company closed 2018 with 18 thousand employees in its operations centers in Bogota and Medellín. In the first half of 2019, they will open a new operations center in Medellín.
After the acquisition of Teledatos in 2010, Teleperformance began operating in Medellín and then expanded its services to Bogotá, where they work with large multinationals in the health, transportation, energy, food, services, entertainment, and other sectors.
As part of its expansion plans, they will open a new services center in Medellín during the first half of this year with the best technological infrastructure, solid energy conditions, connectivity, and human capital.
Ruta N, Procolombia and ACI Medellín have supported Teleperformance in its expansion process, developing innovation projects, attracting bilingual talent and positioning the company in the local market.
“Customer service in Colombia is one of the best in the world because of the good attitude of young Colombians. Teleperformance not only exports services, but also talent and innovation. Many of our clients use technological tools developed in their home countries which are now considered to be best practices in other offices at the international level” said Juan Carlos Hincapié, CEO of Teleperformance in Colombia.
The North American real estate firm RE/MAX arrived in Colombia in 2010 and currently has 35 offices and more than 350 associated agents. They opened their first facilities in Medellín in December 2018 and will open two new offices in Laureles and Envigado.
The international real estate company RE/MAX, with more than 40 years in the market, continues its expansion plan in Medellín with the opening of new offices.
RE/MAX included Medellín in their expansion plan for its real estate potential, its projection as a destination for the foreign market, the country’s political and economic conditions, and the availability of human talent, among others. “Colombia’s talent, especially the one in Medellín, is key for our project. We want to highlight the entrepreneurial spirit which is key in our way of doing things,” says María Eugenia Hermelo, general manager of the company.
Since December 2018, they started operations in Medellín with its RE/MAX Coffee Realty, a collaborative and experiential space which offers their agents a place to develop real estate businesses.
Its operations in the city consist of facilitating the real estate purchase and sale in the local and international market. This is possible due to the connection with its worldwide network of 8,500 offices in 105 countries.RE/MAX brings to Medellín a professional real estate brokerage model which benefits buyers, sellers, investors, builders, and developers.
The Role of ACI Medellín
The company acknowledges the role of ACI Medellín during its exploration and installation process in the city and highlights the importance of being clear about the conditions and advantages for foreign investment in the territory. Also, they value ACI Medellín’s support in positioning them in the local market, attracting and connecting them with investors to strengthen their relationship.
The French group Accor, the world’s leading operator in the travel and tourism sector, bought the Atton chain and changed the name of the El Tesoro shopping mall to Novotel.
Novotel has 278 beds and the total operation sums up an investment of 73,000 million pesos .
Novotel has chosen Medellín for being one of Colombia’s main financial, industrial, commercial, and service centers with one of the best strategic locations. In recent years, hosting national and international events, and receiving major national and international companies have made Medellín an important development hub for the country.
“Accor got to South America more than 40 years ago. Today, we have more than 350 hotels in Latin America and we want to increase that figure by the year 2022. Novotel is one of our best brands and we want it to be present in all the metropolis of the country. That is why we are in Medellín.” said Frank Pruvost, General Manager Mid & Eco – South America Hispana Accor.
Mr. Pruvost said that, after Brazil, Colombia is Accor’s second market. They plan to open other hotels of the 35 brands they operate, including Ibis, which already has a hotel in Medellin and Swissôtel.