The French group Accor, the world’s leading operator in the travel and tourism sector, bought the Atton chain and changed the name of the El Tesoro shopping mall to Novotel.
Novotel has 278 beds and the total operation sums up an investment of 73,000 million pesos .
Novotel has chosen Medellín for being one of Colombia’s main financial, industrial, commercial, and service centers with one of the best strategic locations. In recent years, hosting national and international events, and receiving major national and international companies have made Medellín an important development hub for the country.
“Accor got to South America more than 40 years ago. Today, we have more than 350 hotels in Latin America and we want to increase that figure by the year 2022. Novotel is one of our best brands and we want it to be present in all the metropolis of the country. That is why we are in Medellín.” said Frank Pruvost, General Manager Mid & Eco – South America Hispana Accor.
Mr. Pruvost said that, after Brazil, Colombia is Accor’s second market. They plan to open other hotels of the 35 brands they operate, including Ibis, which already has a hotel in Medellin and Swissôtel.