The ACI Medellín spoke with Matthieu Tenenbaum, president of Renault Sofasa, about the 50 years that have elapsed since July 2nd of 1969, when the French company arrived in Colombia to found it’s assembler, today a pioneer in the region and a leader in the export market in Latin America.
In the corporate world, turning fifty is such a milestone ¿what is the balance of these years?
For Renault Sofasa it’s a great success, we’re very happy to celebrate 50 years here in Colombia. It’s many years, good years leaving a mark in the country with our vehicles, some iconic ones that stand in the heart of Colombians. We’re pleased to be both a French and Colombian company. It has been good years were we shown our capacity to overcome difficulties and go beyond. We are now market leaders also in exportation and production. It’s 50 years celebrated with very good news.
In 2018 Renault had a share of 58.6% on the electric car segment, ¿How is Renault projected on renewable energy?
Renault is a world pioneer of electric mobility since 2011 by launching one of the first vehicles of this type. In Colombia, we were also pioneers in 2014 with Twizy and Kangoo, and since last year, we have placed ZEO as the crown jewel of electric vehicles. Thanks to that we are almost at 60% participation. As we see it, the market is growing, almost doubling every year. We’ll bring more technology and more models. Being pioneers is a duty we have and we will continue to target this technology.
¿How has Renault felt the Colombian market and economy?
The trend of the economy it’s in a rebound stage, we’re better than past years. The markets have dropped since 2014 and last year it had a rise, which was good news. It’s not growing that much yet, it’s below our expectations but the economy it’s looking well, we’re working to develop an industrial strategy in Colombia because the assembly network needs quality providers with new technologies and local and foreign funding to grow all the industrial chains. We’re on a good moment, it’s needed to keep working towards the improvement of the automobile industry.
¿How does Renault Sofasa projects in 10 years?
We want sustainable leadership in the market. Our vision it’s set on the industrial leadership which means investing in the plant to be at the highest technology level and remain competitive. We also transform the country’s industry, so as leaders, it’s decisive to strengthen the industries providers. But the most important of our business is, as I call it, “being leaders of the people”. The culture at Sofasa it’s strong when it comes to taking care of our people, our most vital patrimony. We’ll keep working for their well being, enrichment and to remain market leaders.